By Daniel Zanetti
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Additional info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers
And by the way, the whole campaign cost my company just 30 euros, including the ‘bribe’ for the waiter. What would have been the alternatives: ● a bouquet of flowers for 30 euros? ● a bottle of wine for 20 euros? ● no birthday present at all? Decide for yourself whether it was worth it and how effective our little surprise was. All successful companies demonstrate courage. You can’t be innovative without taking risks. If you aren’t innovative, customers will avoid you. And when customers avoid you, your company goes down the drain.
I consult my watch. 55 am. 30, which means that the first participants could be arriving any minute now. I tell the seminar organizer that I had to put in a night shift. Of course, she is very sorry. Of course the booking confirmation on her clipboard says, ‘no overhead projector required’ and that I want the tables arranged in a horseshoe shape for 12 people. But unfortunately, the staff at this hotel, like that at so many others, are better at playing tennis (hitting the ball backwards and forwards over the net, putting the blame on the others) than at football (working together as a team to get the ball in the goal).
After eventually finding a parking space, I am standing at the reception desk reading the hotel brochure because the receptionist is still talking on the phone. Our ultramodern rooms all have a TV/radio, shower/bath and direct outward dialling. Joe Friedmann’s amazing experiences 37 Incredible! I must have made a mistake. Direct outward dialling! In this day and age, in which every year two new mobile phone generations appear on the market and where every businessperson carries a mobile, this hotel is proud of itself for offering its guests direct outward dialling.
Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers by Daniel Zanetti